Brainstorming: a simple method to generate new ideas
Generate new ideas in teams and move forward quickly.
The concept of brainstorming was first introduced back in 1939, by the American advertiser Alex Osborn. He had thought of an innovative way to generate creative ideas for his clients through teamwork. Since then, brainstorming has been gaining ground in companies and institutions from all spheres, with the aim of accelerating the ideation process.
What exactly makes the originality of brainstorming? There are four main pillars to remember:
Now, why not dive into your brainstorming sessions to make them more efficient, and get your team to generate even more ideas?
Brainstorming workshops can lead to several engagement-related challenges, and especially to an imbalance in how different people speak and share ideas:
As brainstorming sessions are meant to let everybody share what they have in mind, the flow of ideas can quickly get out of control. The thing is, you need to provide clear guidelines for quickly organizing dozens of shared ideas, in order to select the most relevant and actionable ones.
So, how can you go from a bundle of rough ideas to a clear vision of which ideas to keep, refine and realize? How can you get to the crux of the matter, without losing the right ideas on the way? We have the answer!
The important thing about Klaxoon is to reinvigorate brainstorming sessions, which are moments of collective intelligence that make all the difference nowadays.
We're sure to capture every idea, and we take the time afterwards to sort and organize them into action plans.
With many more available in our library
Because there's nothing like actual user feedback
Need more insight about efficient workshops? Here you go!
In a team, when it comes to what each person has to do, every day is different from the last. To enable your team to move forward as one from one week to the next, one good practice is the weekly, a meeting you hold each week to summarise the events of the past seven days and to start the next week with a vision of the direction the team will take.