Porter's five forces: the visual model for a simple analysis of the competitive environment
Porter's 5 forces, a strategic analysis tool at the service of your development.
Created in 1979 by Michael Porter, professor of strategy at Harvard, this tool aims to analyze an organization's competitive environment.
As a team, take stock of the power that customers, suppliers, substitutes, potential entrants and the intensity of competition have on your market. Evaluate each of them and focus on the most important ones to find solutions that would limit their impact.
Using Porter's 5 Forces, work as a team to determine the strategic actions you need to take to create your competitive advantage and reverse the forces.