Citizen consultation: engage the population in territorial projects
Consult citizens on issues that concern them. This participatory approach allows all those who wish to do so to become actors in public projects.
Case study
How to create Personas to improve the attractiveness of the department of the Loire
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How to create Personas to improve the attractiveness of the department of the Loire
PRO
Level
In-person
Remote
Reading time:
min(s).
Published on
01
/
03
/
2021
Shared by
Murielle Arcos
,
Head of Public Innovation and Animation, Department of Strategy and Modernization of Public Action of the Loire Area
As a team, they imagine eight typical profiles likely to come to their department, in order to work on communication messages which are in accordance with the targeted public. Klaxoon allows them to create this persona as a team, in a room or remotely. With the addition of photo or like, it's simple and effective!
With its functionalities, Klaxoon enables to save time in the construction of personas
In order to draw up the profile of the potential visitors of the area, Murielle opens a Board to the ten elected members of the team dedicated to the project. On this common support are some photos which represent 5 reasons to come to the Loire: to have fun, to practice a hobby, to stay, to travel or to celebrate an event.
To go further, team members are invited to "like" three photos for each profile: in one click they indicate their favorites! With the Persona and Klaxoon method, elected officials can precisely define their target audience and the messages prior to a campaign which aims to promote the territory.
You too can adopt Klaxoon!
With Templates, innovate in the management of your projects, represent them visually and move forward as a team in a synchronized manner
Persona: how to define your typical customer profile
level
in-person
remote
