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To improve the attractiveness of the area, the department of the Loire creates its Personas with Klaxoon

Published on
2021-01-03
Was live
2021-01-03
Gougeon
by
Violette
Gougeon
Project manager
Gougeon
shared by
Murielle Arcos
Head of Public Innovation and Animation, Department of Strategy and Modernization of Public Action of the Loire Area
As a team, they imagine eight typical profiles likely to come to their department, in order to work on communication messages which are in accordance with the targeted public. Klaxoon allows them to create this persona as a team, in a room or remotely. With the addition of photo or like, it's simple and effective!
Thanks to Persona, elected officials can build a message based on targets and can define common priority messages. Using Klaxoon also allows us to process more easily data... It is a great time saver.
Murielle Arcos
level
in-person
remote

With its functionalities, Klaxoon enables to save time in the construction of the Persona.

In order to draw up the profile of the potential visitors of the area, Murielle opens a Board to the ten elected members of the team dedicated to the project. On this common support are some photos which represent 5 reasons to come to the Loire: to have fun, to practice a hobby, to stay, to travel or to celebrate an event.

To go further, team members are invited to "like" three photos for each profile: in one click they indicate their favorites! With the Persona and Klaxoon method, elected officials can precisely define their target audience and the messages prior to a campaign which aims to promote the territory.

Gougeon
by
Violette
Gougeon
,
Project manager
After a 10-year career in radio and TV, Violette is now in charge of showcasing Klaxoon's new features to our community of users. Designing new templates and tutorials or promoting new use cases, that's what's keeping Violette busy these days.
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