The Ansoff Matrix: define the most appropriate growth strategy
A simple matrix to find the right growth strategy
The Ansoff matrix was created in 1957 by Igor Ansoff as a decision making tool to determine the best growth strategy for a business.
With the Ansoff matrix Template, explore as a team four strategic options: market penetration, market development, product development and diversification. Exchange, debate together and then make your decision thanks to Question. A true collaborative strategic analysis tool!