Contextual inquiry: gather rich information with the direct observation method
Investigate on the ground to efficiently collect useful information for your inquiries, and ask relevant questions to users.
With the Creative Matrix template, cross-reference various criteria in a double-entry table to generate innovative ideas.Develop your lateral thinking skills and be more imaginative by cross-referencing different elements.Fill out the double-entry table as a team.The matrix will produce new ideas that you can then translate into action!
Determine the variables you want to confront to see unexpected proposals emerge! With the Creative Matrix template, all team members fill out the double entry table at the same time, before exchanging and voting for their favorite ideas. This allows them to think beyond the usual patterns, find innovative solutions and come up with an action plan together. This matrix is part of the Design thinking approach.
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