Pestel analysis: analyze your environment to improve performance
Pestel, an essential analysis tool for mapping an organization's ecosystem.
Review and analyze each component of your environment to determine their impact on your organization or business. Begin by analyzing the Policy area: is it stable? What is the state of regional policy? How high is the tax burden? Each area of influence has its own questions and particularities, and it is up to the team to provide answers and share all its ideas and knowledge to get the full picture of the ecosystem. Organize all the information collected with zones and colors, and establish an action plan to go further.