Sprint retrospective: a key Scrum project management process to improve as a team
Identify as a team the areas for improvement following the sprint that has just ended.
Richard Zuber is the Chief Digital Officer within the Marketing Communication team of the V&B cellar and bar network.
His mission is to work on the digitalization of the brand. He uses Klaxoon to run remote workshops with a multi-skilled team: store, purchasing management, product design, marketing communication and store communication.
With Klaxoon, the team defines personas and rethinks the customer journey. And the result is that everyone participates and the collaboration is very efficient.