Case study

With Klaxoon, Richard reinvents the customer experience of the V&B stores.

Richard Zuber is the Chief Digital Officer within the Marketing Communication team of the V&B cellar and bar network.
Gougeon
Published on
2020-12-26
Was live
2020-12-26
by
Violette
Gougeon
Project manager
Gougeon
Published on
2020-12-26
Was live
2020-12-26
shared by
Richard Zuber
Chief Digital Officer, V&B

Customer journey

Level
In-person
Remote
Klaxoon allowed us to share our thoughts and to get people who are not used to working together involved.
Richard Zuber

His mission is to work on the digitalization of the brand. He uses Klaxoon to run remote workshops with a multi-skilled team: store, purchasing management, product design, marketing communication and store communication.

With Klaxoon, the team defines personas and rethinks the customer journey. And the result is that everyone participates and the collaboration is very efficient.

Gougeon
by
Violette
Gougeon
-
Project manager
After a 10-year career in radio and TV, Violette is now in charge of showcasing Klaxoon's new features to our community of users. Designing new templates and tutorials or promoting new use cases, that's what's keeping Violette busy these days.

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