Case study

With Klaxoon, Richard reinvents the customer experience of the V&B stores.

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Richard Zuber
Chief Digital Officer, V&B

Richard Zuber is the Chief Digital Officer within the Marketing Communication team of the V&B cellar and bar network.

Klaxoon allowed us to share our thoughts and to get people who are not used to working together involved.
Richard Zuber

His mission is to work on the digitalization of the brand. He uses Klaxoon to run remote workshops with a multi-skilled team: store, purchasing management, product design, marketing communication and store communication.

With Klaxoon, the team defines personas and rethinks the customer journey. And the result is that everyone participates and the collaboration is very efficient.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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customer journey klaxoon template

The customer journey: map your customers' journey as they interact with your brand


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