Rethinking rituals to create team togetherness
Published on February 14, 2025

Ulrik Ramsing is the founder of BlueBehavior, a Danish leadership development company established in 2014. BlueBehavior designs, develops and deploys projects, talent programs and executive team coaching worldwide, helping leaders and leadership teams from small companies to large corporations to make better decisions, especially under adverse circumstances.

With the COVID-19 crisis and everyone having to work remotely and conduct online meetings, we have lost some of the important rituals which characterize in-person meetings and which enable us to focus on the people rather than the topic or the product. For many companies, conducting virtual meetings is nothing new, but their number and frequency have surged over the past year. It is therefore important to be able to implement previous best practices and, at the same time, to make the most of the opportunities that this new format provides.


The global pandemic has forced companies to rethink their working practices and learn to meet in a different way. In most cases, this has led people to concentrate on the most productive phases of a meeting, getting straight to the heart of the matter and forgetting about the rituals which characterize physical meetings, from saying hello to shaking hands, from exchanging business cards to sitting around the table. With remote work taking over and people jumping from one virtual meeting to another in which every minute counts, simple things like introducing yourself or closing a meeting have virtually disappeared.
But why are rituals so important? And why should we find a way of integrating them into our virtual meetings?
Ulrik explains that rituals are about people: they provide important information about participants and allow us to tune in to a meeting, creating team togetherness. The lack of rituals prevents this connection among people and is also causing the so-called “corona fatigue”: “People are very busy but they feel disconnected,” Ulrik says. “We need to get back to the rituals and create that togetherness amongst the participants because that’s where performance is long-term.”
So if you want your online meetings to be successful, it is essential that you become more aware of those moments that bind teams together in order to create an environment in which people can learn from each other and come up with new ideas. Thus, a 60-minute meeting should always include 10-15 minutes for the team to connect.
When people walk into a traditional meeting and take a seat, they have the opportunity to interact. Unfortunately, this form of communication tends to get lost when we switch to online meetings. It is therefore important to create some kind of ritual to allow participants to settle in, get to know each other and engage. And the Klaxoon tools are there to help you to achieve this.
The Klaxoon Board is an easy-to-use online whiteboard allowing collaboration in a visual, infinite workspace, which can be accessed from any location and integrated with ready-to-use templates. Board Hybrid integrates Live, a built-in video conferencing tool designed for hybrid exchanges.
It is very important to make sure that all participants turn their cameras on: this will help them to feel more involved and interact with their colleagues, and will allow the facilitator to visually understand how they are feeling.
During one of his coaching sessions with Alstom, Ulrik creates an opening ritual using the Klaxoon Board: people “take a seat” by placing their name tags on the empty chairs around the tables. They can also tell the other participants about their expectations by placing the cursor on the proposed scale.


The Klaxoon Template Library includes a wide range of templates, i.e. collaborative methods, tables or patterns inspired by industry standards, agile methods and best practices from the Klaxoon community. The Team Mood Forecast template, for instance, is the perfect icebreaker for meeting openings as it allows you to assess the team’s mood. The Klaxoon Board also offers to use Question, the quickest and easiest way to ask questions during a meeting, or asynchronously. For example, the Question tool enables the facilitator to assess the participants’ experience or expectations – something that would normally be done with a quick interview at the beginning of the meeting. Open-ended questions, challenges, ideas and polls are also available using Board.
Another idea is to add a map of the world to the board so that people can show where they are by placing a photo of them on their current location: this works particularly well for international online meetings in which participants are connected from all over the world.


This kind of opening ritual may take time but it enables people to clearly understand, right from the start, that they are allowed to speak up and ask questions, thereby encouraging dialogue throughout the entire meeting. This means that the first few minutes are crucial for the success of an online meeting, regardless of the fact that the participants know each other or are meeting for the very first time.
In a virtual setting, preparation is key: the facilitator needs to be much better prepared than in a traditional meeting because the lack of verbal and non-verbal feedback makes improvisation difficult.
The Klaxoon Board provides Ulrik with a collaborative online whiteboard which can be prepared in advance so that participants can then fill it in and add ideas as they go along: it provides “good places for ideas to come in so that we can move into parallel processes instead of one waiting for another”, thereby facilitating engagement.
People can then click on the things they like: this makes participants feel appreciated because it is “like walking around and giving people a thumbs up or a tap on the shoulder”. And ultimately, it helps to build trust.
Keeping people engaged also means establishing some kind of order, and the Klaxoon suite of intuitive tools makes this very easy, regardless of the type and size of the meeting you are preparing: for example, Ulrik adds a microphone to the board so that people can signal that they want to speak.


In an in-person meeting, the facilitator can ask participants to stand up and line up or join a particular group of people according to their opinion on a certain topic, and then engage in a conversation and exchange views with their neighbors. This gives people the opportunity to learn from each other but it is difficult to replicate in a virtual meeting if you simply use a video conferencing tool. However, with Klaxoon, it is possible to carry out teamwork in breakout rooms in which team members can easily “show” their opinion on a certain matter and move their name tag (or, even better, their portrait) around, thereby creating visual interaction.


It is also possible for the facilitator to have groups of people working on the same topic in different areas of the board and take snapshots of each group in order to create a visual catalogue with different ways of solving problems. This is something that would be difficult to perform in a standard meeting.
In order to increase audience engagement, it is crucial to have breaks, even in a virtual setting. It is up to the facilitator to establish when to have a break and how long it should last. The facilitator can freeze all activity on participants' devices by clicking on the play button in the top right-hand corner.
According to Ulrik, a break must include enough time for biological needs, to gather notes and socialize. A typical example is to ask participants to come up with a question at the end of the break: this ensures that they keep thinking about the meeting topic. Another idea could be to ask participants to socialize with another member, turning the camera on and showing them around the house: this ritual works better if people already know each other and is the virtual equivalent of hugging in a physical meeting because it allows team members to expose themselves and create meaningful connections.
The overall outcome of a meeting often depends on how the last few minutes are managed because that is what people will most probably remember: finding an effective closing ritual is therefore extremely important.
At the end of a physical meeting, the facilitator may ask participants to choose one single word that best describes what they have been doing during the meeting. In the same way, in an online setting the Klaxoon built-in word clouds allow people to enter a single word and, together, create a visual summary of the online meeting, which can then be saved and sent out as a memo. This kind of closing ritual helps people to feel connected.
However, the best way of closing a virtual meeting is not to close it: nowadays, technology provides a number of opportunities for the experience to continue. So it is important to “keep the room open” so that ideas do not die in the meeting and keep flowing in, thereby providing new material for the next meeting.
Be like Ulrik: create your own rituals using our easy-to-use engaging solutions to facilitate team togetherness in online meetings!




