Marketing: 5 keys to managing incoming requests in project mode
Learn how to structure your marketing team like an in-house agency to regain control of your requests, maintain your role as a strategic partner to other teams, and boost your collective efficiency.
In business today, most marketing teams face a common reality: requests flooding in from everywhere, at any time, across all channels. Those requests often being urgent, poorly defined, and difficult to refuse.
Email, chat, impromptu meetings, interruptions in open-plan offices... In this context, it becomes almost impossible to maintain a clear vision of objectives and added value. Everyday life boils down to managing emergencies, and marketing slips into an executive role, far from its vocation as a strategic partner.
However, there is a way to transform your team into a true internal agency and operate efficiently in project mode. By setting a clear and shared framework for requests and streamlining your collaborative rituals, you can reconnect ideation and execution and regain control of your workflows.
In this guide, you will find all the steps to build a more efficient way of working and establish marketing as a true decision-making partner, rather than just an operational executor.
