The Ansoff matrix
define the most appropriate growth strategy
With the Ansoff Matrix Template, look into four different strategic options to choose the most relevant one.
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Try this template with your team for free.
A simple matrix to find the right growth strategy
The Ansoff matrix was created in 1957 by Igor Ansoff as a decision making tool to determine the best growth strategy for a business.
With the Ansoff matrix Template, explore as a team four strategic options: market penetration, market development, product development and diversification. Exchange, debate together and then make your decision thanks to Question. A true collaborative strategic analysis tool!